Casa Verde, in English Green Home, is a brand new company based in Switzerland that will deliver cookery, bread making and foraging courses from their home.
For this project I was asked to create a logo design that would convey the principal elements of the company.
In our initial design consultation the words that came out were a cooking pot, vegetables, home.
For the concept phase I focused on two main ideas.
I really liked the idea of representing those elements that were so important for them as a sort of Coat of Arms, and because of the house element I could easily group them in that way.
Coat of Arms
As you can see I really loved this idea and experimented with different colour options and textures and elements combinations.
Another idea I was exploring was simpler and yet quite effective.
I could see these elements being drawn out on chalk board like on a restaurant specials menu.
There was something about the simplicity of this type of visual that was very attractive to me.
I decided to hand draw the house and all the elements to gave it a "chalky" hand made feel.
The company really loved both ideas very much and after a long deliberation ended up choosing the Rustic concept and asked to have it just as it was without any need to develop it further.
Rustic chalk board